UPES Online MBA in Marketing Management

UPES Online MBA in Marketing Management is a 2-year MBA specialisation course, which will help you gain a deeper understanding of marketing research and associated skills.

This online course gives the students a boost in their careers by providing the latest marketing trends, future skills, and processes involved in branding strategy, consumer patterns, and market research required to build big brands from the ground up.

The education provided here is of an excellent level, mentored by more than 50 faculty members who are featured in the Stanford List of the world's top 2% researchers.

This online University is UGC-DEB entitled, ranked 36th in the NIRF 2025 rankings in the management category, and ranked 1st private university for the academic reputation category by QS World University Rankings 2026.

There has been 100% placement assistance over the years provided by the online University of Petroleum and Energy Studies. Students can work in leadership or senior positions at Amul, Pepsico, Parle Agro, P&G, and ITC. The average salary range offered to students is ₹ 5-10 LPA.

• This is a 2-year postgraduate course being offered online for the specialisation in Marketing Management.
• It has approvals & accreditations such as: UGC-DEB, ranked 36th in NIRF 2025 Rankings in India (Management Category), and ranked 5th in India by THE World University Rankings 2026.
• Online MBA in Marketing Management is conducted in 100% online mode via an advanced LMS.
• University of Petroleum and Energy Studies online has an esteemed teaching faculty from IITs, IIMs, and the Ivy League to mentor students to the best.
• Students who want to pursue this course must have completed graduation with a minimum of 50% aggregate marks to be considered eligible.
• In this online course, students get very good placement assistance for a better future. There have been more than 12,000 finance job promotions due to this course, as per the alumni records available.
• The students get a user-friendly LMS named ‘MYUPES’ for completing their learning sessions, updated study materials, and online library.

• The main requirement needed to be eligible to pursue this management course is a graduation degree with a minimum of overall 50% marks or an equal CGPA from any university/institute approved by the UGC.
• The university offers about 5% of relaxation, if the applicant has previous work experience of about 2 years in total (only 45% marks in the UG degree are needed for them).
• The students who have professional qualifications (CA/ICWA/CS) are also considered eligible in order to get admitted to this course.

Who Can Apply?

• Students who are passionate about careers in marketing and are willing to learn to grow the emerging brands in the future.
• Professionals working in the domain of marketing who wish to upgrade their current roles in the field with expertise in strategies, negotiation, and consumer psychology.
• Scholars wishing to pursue higher study or research within the field of marketing.

Students can enroll directly in UPES online courses, including MBA, BBA, BCA, and MCA. You can follow the steps below for a seamless admission procedure:

Step 1- Enroll and Check Eligibility:

• Go to the UPES Online Login Page and click on Apply Now.

Step 2 - Register and Student Authentication:

• Fill in your personal, academic, DEB-ID, ABC-ID, and work experience details
• Upload Aadhar
• Verify Mobile and Email

Step 3 - University Offer Letter:

On clearing the eligibility criteria, you will receive an offer letter from the university for admission

Step 4 - Upload Document and Fee Payment:

• Pay the course fee
• Upload required documents like photo, signature, education certification, and work experience* (for MBA and MCA)
• Multiple payment options: Full Course Fee, Semester Fee, or No-cost EMI

Step 5 - Admission Confirmation from UPES Online:

Upon document and payment verification from the University side, the learner will get login credentials via sms and email

UPES Online gives exclusive scholarships and a No-cost EMI option for its courses. The EMI details for each course are given below:

After completing this specialisation course in the Online MBA in Marketing Management from the University of Petroleum and Energy Studies, students can:

• Effectively use their improved knowledge about the marketing tactics for the brands
• Assist marketing teams with the latest marketing trends happening currently
• Perform the market analysis and make use of that research to help the companies grow

The following table highlights the semester-wise breakdown of the Online MBA in Marketing Management course below:

The UPES online makes the industry-relevant course more accessible to every learner by providing an exclusive scholarship of up to 20%. This scholarship scheme applies to meritorious students, SC/ST, PwD, and other reserved categories.

The financial support helps students to reduce the overall cost of the professional courses designed to boost their career growth.

Online UPES offers an AI-powered Learning Management Program (LMS), named MYUPES, to provide an innovative and interactive learning experience.

LMS has the following advantages:

• Flexible Learning Path: LMS allows learners to study at their own pace and schedule. The Online Programs are tailored for working professionals to gain industry-relevant skills without leaving their jobs.
• E-library: UPES Online has a vast e-library with downloadable e-books, case studies, and recorded videos.
• Expert-led Webinars: The university also conducts a weekly webinar by industry experts and Ivy League universities.
• Online Examination and Assessment: Learners can select the preferred exam slot and practical assessment.

UPES conducts 100% online semester-based term-end exams and assessments. The university allows students to book preferred slots for the semester-end exams through their LMS portal. The university uses its LMS to create a proctored exam environment, utilizing a webcam and a microphone to ensure a fair exam.

Exam and Assessment Patterns:

The University of Petroleum and Energy Studies’ Online MBA course is rated 5 stars in terms of employability because the overall placement rate here is 92% for marketing management. The average salary offered here to the students is ₹7 - 9.8 LPA, while the highest salary package offered here is around ₹28 - 32 LPA.

The main job roles offered to the students right after finishing this course are marketing assistant, marketing coordinator, and marketing analyst. The students get the career assistance services like career orientation, leadership courses & mentorship by industry experts, helping them get better prepared for their future careers.

After completing this course, the job roles the students generally get are:

Source: Ambition box

Top recruiters at UPES who hire for the Online MBA in Marketing Management Students

There have been more than 800 recruiters, both national and international, that hire graduates with the online MBA in Marketing Management degree from the University of Petroleum and Energy Studies. The students here get access to the alumni community containing more than 22,000 alumni worldwide. The top companies hiring from here include Hindustan Unilever Limited, ITC & Dabur.

The following table highlights the main recruiters along with the salary packages they offer to the postgraduates of this course:

Source: Ambition box