UPES Online MBA in Digital Business

UPES online MBA in digital business is a 2-year specialisation offered in the field of businesses operating digitally. This course has been UGC-DEB approved, and it has scored 3.02 out of 4 according to NAAC for its excellent online academic courses, which is indicated in its “A” grade.

In this online master’s program, you are taught skills like digital brand management, digital marketing, and business laws, etc. It sharpens your understanding of online businesses and how you generate revenue. This later on helps you gain understanding and ace job interviews at companies posting online.

UPES online offers scholarships of upto 20% for this particular course to make it more convenient. It even provides a user-friendly LMS, which also comes in a mobile app version. This way, the university provides a very easy and uninterrupted learning on the go.

As a student of this online management degree, you will also get the placement assistance services offered by the university. These services include Career Orientation, LinkedIn/Resume building guidance, Mentorship by industry experts, and Interview preparation.

These services prepare you for positions like the social media coordinator, e-commerce coordinator, digital marketing manager, etc. Also, the salary package offered to you after this UPES MBA online degree will be 3-5X more than your current package.

• The University of Petroleum and Energy Studies online MBA in Digital Business specialisation course takes about 4 semesters for students to finish the curriculum.
• It provides digital business-specific knowledge and skills to the students. It is a UGC-entitled online course and is thus equal to a regular degree.
• UPES has ranked at the top for the academic reputation category of private universities by QS World University Rankings 2025.
• This MBA online degree taught the importance of digital branding, community management, and e-commerce platforms. These skills help understand the future of brand management leadership responsibility.
• This is an online specialisation course in the field of digital business. The exams are also conducted the same way for this course, on platforms like CodeTantra.
• Applicants must be at least a graduate to pursue this online course. Relaxations are given as per the work experience to the eligible students.
• The university provides students with the ‘MYUPES’ LMS for learning materials, making sure they never miss their classes or any course-related updates from the university side.
• The placement assistance provided by the university is great in terms of the career prospects for the postgrads. Even the freshers of this program are placed at great companies that engage in the digital business sectors like Growth Hackers, Creative Monkeys, etc.

The total fee for the online MBA digital business specialisation course is ₹1,75,000 for Indian students, and if the students opt for the semester fee option, then they have to pay ₹43,750 per semester.

The applicants need to have the following eligibility guidelines for this online management specialisation course:

• Graduates in any discipline with a minimum of 50% marks from a recognized university/institution
• Candidates who have completed their graduation through Online Learning or Open and Distance Learning Mode from any University/institution recognized by the UGC DEB (Distance Education Bureau) are also eligible to apply.
• Those with professional qualifications like CA, CS, or ICWA can also apply.
• Those with a minimum of 2 years of work experience after graduation need to have only 45% marks to apply for this online management program.

Who Can Apply?

• BBA freshers who want to enter the field of managing businesses digitally. The course provides them with the knowledge necessary to run businesses like Ecom 100% online.
• The working professionals in the domain of online business management. The course serves as a boost for them to get the senior manager role they’re wishing for.
• Technical employees who have developed an interest in the field of social media, content management, etc., and wish to leave their current field.
• Entrepreneurs/ Business owners who want to expand their businesses globally with the help of the internet. This course helps them get more reach and profits for their businesses.

Students can enroll directly in UPES online courses, including MBA, BBA, BCA, and MCA. You can follow the steps below for a seamless admission procedure:

Step 1- Enroll and Check Eligibility:

• Go to the UPES Online Login Page and click on Apply Now.

Step 2 - Register and Student Authentication:

• Fill in your personal, academic, DEB-ID, ABC-ID, and work experience details
• Upload Aadhar
• Verify Mobile and Email

Step 3 - University Offer Letter:

On clearing the eligibility criteria, you will receive an offer letter from the university for admission

Step 4 - Upload Document and Fee Payment:

• Pay the course fee
• Upload required documents like photo, signature, education certification, and work experience* (for MBA and MCA)
• Multiple payment options: Full Course Fee, Semester Fee, or No-cost EMI

Step 5 - Admission Confirmation from UPES Online:

Upon document and payment verification from the University side, the learner will get login credentials via sms and email

UPES Online gives exclusive scholarships and a No-cost EMI option for its courses. The EMI details for each course are given below:

In this MBA online specialization of the University of Petroleum and Energy Studies, you are taught concepts such as UI/UX, digital marketing, AI automations, e-commerce, etc. You will also become proficient with tools such as Salesforce, Slack, Ahrefs, Power BI, Trello, and Xero through a series of practical exercises and mock tests.

The following table highlights the semester-wise syllabus breakdown of this course:

The UPES online makes the industry-relevant course more accessible to every learner by providing an exclusive scholarship of up to 20%. This scholarship scheme applies to meritorious students, SC/ST, PwD, and other reserved categories.

The financial support helps students to reduce the overall cost of the professional courses designed to boost their career growth.

Online UPES offers an AI-powered Learning Management Program (LMS), named MYUPES, to provide an innovative and interactive learning experience.

LMS has the following advantages:

• Flexible Learning Path: LMS allows learners to study at their own pace and schedule. The Online Programs are tailored for working professionals to gain industry-relevant skills without leaving their jobs.
• E-library: UPES Online has a vast e-library with downloadable e-books, case studies, and recorded videos.
• Expert-led Webinars: The university also conducts a weekly webinar by industry experts and Ivy League universities.
• Online Examination and Assessment: Learners can select the preferred exam slot and practical assessment.

UPES conducts 100% online semester-based term-end exams and assessments. The university allows students to book preferred slots for the semester-end exams through their LMS portal. The university uses its LMS to create a proctored exam environment, utilizing a webcam and a microphone to ensure a fair exam.

Exam and Assessment Patterns:

The report from the World Economic Forum proves that emissions in fossil-fuel-dependent business sectors can be reduced by about 20% rate through digital transformation. This indicates a huge future demand for experts in this sector for businesses with eco-friendly operations in mind.

Considering this, the University of Petroleum and Energy Studies online not only teaches you digital skills but also makes you ready to adapt and compete in this digitally active business world through its career assistance services. With the LinkedIn/Resume building guidance, Interview preparation, Career Orientation, and Mentorship by industry experts, you can easily crack the interview for big companies.

The average salary that you can get after completing this course is in the range of ₹10-12 LPA. The following table highlights the main job roles and average salary range offered to the Online MBA in Digital Business course passouts from UPES Online:

Source: Ambitionbox

Who are the top recruiters of UPES Online MBA in Digital Business?

Multiple sectors are hiring online digital business grads from the University of Petroleum and Energy Studies. This list includes the marketing and advertising sector, branding, product development, and management.

Main companies hiring here include Blusteak, Growth Hackers, & Web Matriks. The highest salary offered to students after finishing this online specialisation course is in the range of ₹16-21 LPA.

The following table highlights the main recruiters along with the salary packages they offer to the postgraduates of this online MBA specialisation course:

Source: 6figr