IGNOU Online MBA in Digital Marketing

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Indira Gandhi National Open University does not currently offer a Digital Marketing program at the PG level. There are multiple universities available in the education market that offer UGC-DEB-approved Online DM programs with various other facilities.

If you are looking for an affordable master’s degree program, you can explore other available programs in IGNOU, as it does not offer this program in online mode. If you have made your decision to pursue this specific course and it aligns with your professional objectives, then you may explore other universities and choose the one that meets your academic goals.

Other universities are offering UGC-DEB and AICTE-accredited online master’s programs. The degree holds value as a traditional degree. The WES-accredited program enables you to explore international options for higher education.

You will have access to a dedicated Learning Management System (LMS) designed to make online education accessible worldwide. The LMS allows you to attend live classes, recorded lectures, track progress, receive academic support, take exams, and submit assignments.

The curriculum is integrated with AI and trending tools to equip students with career-ready skills and information. The teaching method blends theoretical concepts and practical projects to gain hands-on expertise. Get a chance to learn from industry professionals and experienced professors.

The university placement assistance teams will guide you throughout. You will have access to interviews, a dedicated job portal, workshops, masterclasses, and job fairs. You will be advised on creating an industry-relevant resume/Portfolio.

The program fee of this post-graduation online program varies widely depending on the university, but it remains affordable compared to a regular program. It allows remote learners to pursue higher education at their dream university without any financial constraints.

The total cost of this program may range between INR 60,000 and INR 4,00,000. Payable semester-wise, usually, some universities offer EMI facilities as well to make higher studies affordable.

The applicants who want to enrol in this online master’s program in digital marketing need to meet the eligibility criteria to apply for admission. The points mentioned below describe the general criteria for this program. It may vary by university. Must read the eligibility guidelines before enrolling.

• You must hold a 3-year bachelor’s degree
• The degree must be awarded from UGC approved university
• You must be comfortable in both Hindi and English environments
• You must have score 50% mark in graduation, and 45% for the reserved categories
• Some universities may require 1-2 years of experience for the executive track

IGNOU Online MBA in Digital Marketing Course Duration

The duration of this online PG program in online marketing strategy is usually 2 years. It spans across 4 semesters. Each semester lasts 6 months if you complete all academic requirements on schedule, including assignments, lectures, projects, and exams.

Some universities may extend the duration to 4 years if needed, giving you extra time to balance personal and professional commitments.

For admission to an online PG program in modern marketing, visit the university website. The whole admission process is performed online on the official website. Check the general admission process for online admission in higher studies below.

1st Step: Visit Website

• Visit the university's official website
• Click on the “Apply Now/Admission” button

2nd Step: Registration

• Enter your personal details (name, email, contact information)
• Verify your Adhaar/APAAR ID
• Create your unique login
• Received credentials via sms/email

3rd Step: Fill the Online Application Form

• Log in with your user id and passwords
• Enter your personal details
• Enter your educational qualification
• Mention work experience and other required information

4th Step: Scan and Upload Documents

• Passport size photo of yours
• Your Signature on the white blank page
• 10th, 12th, and Bachelor’s degree certificates
• Required ID Proof (Adhaar/Pan)
• Category certificates

5th Make the Payment

• Choose your preferred payment mode (credit/debit card, net banking, UPI)
• Pay a one-time registration fee (non-refundable)
• Pay the program fee
• Payment confirmation will be received via email

The university's ideology behind structuring this Online Marketing MBA is to prepare you for the era of digitalism, a tech-driven business world. You will learn management principles with hands-on digital expertise. Throughout your academic journey, you will be developing strategic thinking, analytics, problem-solving, relationship-building, and many other skills. The curriculum outlined below provides an overview of what you will study in this online program.

Universities offer various scholarship options and financial aid. A lot of learners discontinue higher studies due to monetary challenges. These discount facilities make this online program affordable for both fresh graduates and working professionals.

You must check the scholarship of the university you are seeking admission to. There are various scholarship options available, including merit-based, early-bird discounts, need-based fee concession, and special categories (defence, disabled, women, and reserved category).

Indira Gandhi National Open University ODL and COE programs offer an interactive LMS portal for a seamless learning process and downloadable study materials. It offers some amazing advantages for distance and online students, which are mentioned below.

• Self-paced Learning: A dedicated Samarth portal with 24/7 access to program details, digital resources, study materials, educational radio and television channels, recorded lectures, and podcasts for a seamless learning experience.
• E-Gyankosh: Access to India’s extensive digital library to browse and download e-books, assessments, question papers, and video lectures.
• Free Access to Swayam Plus: Exclusive professional certification program in AI, tech, and marketing from top organizations, including IBM, KPMG, ZScaler, and Internashala.
• Swayam Prabha: Dedicated DTH & FM channels to learn different concepts of programs from anywhere at the student’s preferred pace.

The university conducts examinations twice a year in June and December with an online and flexible schedule. Suitable for working professionals busy during the day, can take the exam anytime and from any location. The university uses a proctored system for online exams you will be monitored during the exam to maintain academic honesty and integrity.

Universities may have a specific weightage for both internal assignments and term-end exams. You are required to meet the university’s marking standard to pass the examination.

General Weightage:

Universities offer placement assistance through virtual job fairs, resume building, LinkedIn masterclasses, mock interviews, alumni networks, and many more. Every university has a tie-up with recruiters that offer new job vacancies. The degree you earn and the skills you learn in this program unlock new doors of opportunities across the sectors. Some universities offer degrees with global recognition that allow you to explore international options for higher studies and employment.

Check the table below for an overview of job roles and average salary packages.

Source: Ambitionbox.com