Online MBA in Marketing & Sales

An online MBA in sales and marketing is a 2-year dual specialization in management. It is not limited to only one domain and provides a comprehensive understanding of the entire business cycle, from marketing research and building brand value to closing sales and generating revenue.

This PG course from a UGC-DEB-approved university holds the same recognition as the regular one and is accepted by many employers. It allows you to access industry-relevant skills, career opportunities, and professional growth.

The learning mode for this course is online, and you learn with a digital platform called LMS. It equips you with 24/7 access to recorded lectures, e-books, study materials, exams, and assessments. The program provides hands-on experience with real-world applications, case studies, and capstone projects.

The best part about this program is that you get to learn under the guidance of industry-experienced faculty and experts. They help you throughout the whole program with their mentorship, counselling, and advising. Many universities offer vast career support, such as one-on-one sessions from skilled professionals, placement assistance, resume-building sessions, and interview preparation.

Almost every institute has a wide alumni network from both domains and allows you to connect with them. You will have professional guidance and a chance to explore the job opportunities in both sales and marketing fields.

How does dual specialization enhance job opportunities?

By combining marketing and sales fields, you evolve the adaptability to changing industry needs and make yourself capable of handling various responsibilities across diverse sectors. It also improves your employability and career growth in the long-term.

• Strong Application: If your resume contains dual specialization, then it makes your professional profiles more competitive and impactful. It also impresses the employers and sets you apart from the other candidates.
• Administrative Roles: This online MBA dual specialization prepares you for managerial and leadership roles across both sales and marketing sectors. If you are a working professional, you can grab jobs like marketing, brand, sales, and digital marketing managers.
• Salary Prospects: It increases the chances of better salary packages in the competitive job market. Where you will get INR 4-8 LPA at the entry level, you can earn up to INR 8-15 LPA.

This online dual MBA gives many reasons to choose it, and some of them are:

• Dual Specialization Benefit: The biggest benefit of this online course is that it provides the study of two components of management in a single MBA program. It also delivers the basic knowledge of finance, accounting, and cash flow.
• Access to Various Industries: The jobs are available in different industries rather than just one industry. By pursuing this program, you open the door to several industries, including banking, tourism, healthcare, and insurance.
• Flexible Learning: This PG course is very suitable for working professionals. They can study according to their schedule without disturbing their work and daily life. Many universities also allow them to attend classes on the weekends.
• Career Development: If you join this flexible course, you will access opportunities in both sales and marketing fields with multi-functional roles. It brings you a quick promotion and salary hike, which leads to faster career growth.

The total duration for this online MBA dual specialization is 2 years. It is divided into 4 semesters and 24 months. At the end of every semester, you will be evaluated via end-of-semester exams and projects. It reflects both your academic and practical understanding of the course.

Some universities offer the extended option from 2 years to 4 years as per the UGC’s NEP 2020 guidelines. If you fail to continue the program, you can pause or take a break. You can also resume it where you left off, but only under unexpected circumstances.

From understanding customer needs and strategic branding to sales and retail management, these are the main subjects covered in the syllabus of this online program. You acquire not only theoretical but also practical knowledge with real-world case studies and projects.

The marketing domain of this program teaches how to create strategies to promote the product and spread brand awareness.

The sales domain of this program focuses on negotiation techniques, sales, and customer relationship management. These skills convert potential customers into buyers and generate revenue for business development.

The subjects of an online MBA in marketing and sales are mentioned below:

1st Year Subjects Name

2nd Year Subjects Name

Note: The subjects might vary across different universities. You can confirm them by visiting the university portal.

What Tools will I learn in an online MBA in Sales and Marketing Management?

Besides conceptual learning, many universities also provide learning with tools and platforms. These help you with customer engagement, performance tracking, sales leads, and campaign management.

The tools and platforms are:

The examination mode for an online MBA program is very different from the traditional one. You can take the examinations from the comfort of your home. There is no hassle to reach the exam center, which is usually allocated to a different corner of the city!

All the internal assessment things, like assignments, quizzes, etc., will be submitted online through the LMS portal. Thus, you do not need to visit the university once in this online program.

The evaluation of your marks in this degree will depend on semester-end exams and internal assessment. The weightage of these two will be in the ratio of 3:7. This means, a 30% weight of marks will be contributed by the assignments, and a 70% will be contributed by the semester-end exams in the final results.

You can complete this online program for a fee range of INR 2,00,000-3,00,000. You can also pay this fee semester-wise with the help of UPI, Netbanking, or a credit/debit card.

It is rare to find this dual specialization program in government universities. Most government institutes offer traditional MBA specializations, while the combination of marketing and sales domains is commonly available in private universities.

Students can avail a collateral-free, No-cost EMI option to reduce the financial burden on the online MBA program fee. Most online universities collaborate with a banking partner that provides no-cost EMI and hassle-free loan disbursement. It includes minimal documentation, eligibility criteria, a 100% online process, and instant disbursement to make the career-aligned course accessible with ease.

Scholarships for Online MBA

Universities offering online MBA believe money shouldn't stop someone ambitious from getting a top-notch education. Their scholarship programs are meant to make an online MBA available to worthy students from all sorts of backgrounds, whether you're the first in your family to go to grad school, a woman getting back into the workforce, or someone really trying to boost their career without having to pay full tuition.

How to Apply for a Scholarship

Applying for a scholarship is part of the main MBA online application process; you won't need to fill out a separate form or go to another website. When you're filling out your Online MBA application on the university’s official website, you'll see a spot just for scholarships. There, you can see if you're eligible, upload any needed papers, and write a brief essay about how the scholarship would help you with your studies.

The scholarship committee of the university you have applied to will then look at applications within ten business days after you send them in. If you're chosen, they might ask you for a quick phone or video chat before we let you know our final decision.

Types of Scholarships Available

There are various scholarships available for an online MBA program to recognize different kinds of achievement and financial need.

• Merit Scholarship - This is for students who've shown strong results in school or at work. For this category, universities check things like your college grades, how many years you've worked, and how you performed on the entrance test.
• Need-Based Financial Aid - If you meet the academic requirements but are having real money troubles, universities will help. They figure this out from a simple income statement and other papers you provide. This aid could be a partial fee waiver or payment plans where you don't pay interest or extra fees.
• Women in Leadership Scholarship - Meant to help more women get into top business positions. This scholarship is open to all female applicants and is based on how well you've done and a short personal essay.
• Early Bird Scholarship - If you finish your application and pay your fees in the first 30 days of a new enrollment period, you automatically get an early bird discount. You don't need to apply separately for it.

The university has a simple online MBA admission process. While the admission may vary as per the university, here are some common step-by-step guides for MBA online admission:

Step 1- Registration:

• Visit the university’s official website and click on Register/ Apply Now.
• Fill in basic details, mobile number, email, and download the brochure for your preferred course.
• Pay Registration Fee

Step 2- Application Form:

• Fill in your academic, personal, and work experience details.
• Make sure to verify your details before submitting.

Step 3- Upload Documents:

Upload scanned copies of:

• Identity Proof: Aadhar, PAN, Visa/Passport (International Students)
• Academic certificate: X, XII, and a Bachelor’s degree
• Scanned signature, photograph
• Experience or Offer Letter (Preferred by some online universities)

Step 4- Pay Program Fee:

• Pay your online MBA full program/semester-wise/annual fee
• The university allows multiple payments and No-cost EMI

Step 5- Admission Confirmation:

• After completing payment and the basic process, wait for admission confirmation.
• The student will get confirmation within 24 hours of submission via SMS and e-mail.

Step 6- Get LMS Credentials:

Students will get their LMS login credentials and ID-cards via sms and email after admission confirmation.

Documents Required for Online MBA Admission

Given below is a list of some documents required for MBA online admission in India:

Read More: MBA Admission Process Step-by-Step Complete Guide

Yes, this dual MBA is worth it. The reasons are listed below:

• High Demand: Study of two domains improves skills in branding, marketing, and sales management at the same time. You can obtain various job opportunities across different industries, including FMCG, retail, IT, healthcare, and banking and financial services. They seek skilled professionals who can attract potential customers, generate leads, increase brand reputation, and boost business growth.
• Robust Future Scope: By combining these two fields, you unlock opportunities in marketing, sales, brand, or product management. You can obtain a job in one of these areas as a manager, market research analyst, brand executive, BDE, or lead generation specialist.
• Work with AI: Artificial Intelligence is not replacing jobs; it still needs the command from humans. The future of these two domains of management is leaning toward technology-driven data. You can grab this opportunity and work with AI-powered CRM, business intelligence software, and AI tools.

After completing this online dual MBA, you can grab managerial and leadership roles across different industries, from government to private organizations. You can also pursue higher education, like a PhD, DBA, FPM, or any professional certifications.

Apart from that, there are several global opportunities with multi-corporations, consulting firms, international retail brands, or remote and freelancing.

There are job roles mentioned below for both domains:

Private Job Roles for Marketing

Source: Glassdoor

Private Job Roles for Sales

Source: 6figr

This online dual MBA is a pathway to various career opportunities in both private and government organizations. You can work with government organizations, private companies, multicorporations, and startups. Those graduates who can build brands and drive business growth are in high demand.

Top Private Companies that Hire for an Online MBA in Sales & Marketing Management

Private companies provide vast job opportunities for sales and marketing professionals, which are:

Note: The salary you will get is based on your job role and company type as per AmbitionBox.

What are the Government Opportunities after the Online MBA in Sales and Marketing Management?

This online dual MBA degree does not guarantee a government job role itself. However, your degree from a UGC-DEB-recognized university is the ticket to grab a government job. Public banking, insurance, and PSUs sectors hire sales and marketing professionals to increase their customer trust, sales, revenue, and business development.

The following table contains the government opportunities:

Note: You will get paid according to your job role and its grade as per the 7th Pay Matrix.