Online MBA in Marketing & HR Management

An online MBA in marketing and HR offers you the opportunity to enhance your skills in these two domains. The course helps gain expertise in strategic customer behaviour and workforce management practices at the same time.

The curriculum of this online program is aligned with industry trends and emerging technologies. The best part of this online program is that you learn with experienced faculty who guide you at every step of your learning journey.

This UGC-DEB and AICTE-approved program delivers a high-standard education with a digital learning portal called LMS. This LMS helps attend the live classes and gives 24/7 access to recorded lectures, virtual libraries, and e-books. Apart from that, you also access projects, assignments, and doubt-clearing sessions.

Many online universities offer robust career support, including placement guidance, resume-building assistance, one-on-one mentorships, webinars, and interview preparation to strengthen your skills for the professional world.

Why Dual Specialization is Better?

The online dual MBA is better because you enhance versatile skills in two fields at the same time. If you are interested in marketing and human resources, you can blend them to align with your career goals for the competitive job market.

With the help of the marketing element, you learn how to implement and manage brand campaigns. The HR element teaches how to handle the workforce of an organization effectively. By combining these specializations, you improve your knowledge about brand management, digital marketing, talent acquisition, employee relations, and organizational development.

You also get to learn with industry relevant projects and real world case studies. It gives hands-on experience for professional roles across diverse industries. The dual learning in a single specialization opens the door to diverse career opportunities like market research analyst, manager, human resources manager, talent acquisition specialist, and digital marketing manager.

Industries do not only need people, but they seek skilled professionals who can create strong brand experiences to keep up with the fast market changes. This online dual MBA meets all the needs that companies are looking for in an employee.

• Practical Learning: This online program develops both theoretical and practical skills with real-life projects, case studies, and assignments.
• Career Opportunities: With the learning of two areas with a wider skill set, you can pursue various job roles from advertising, branding, to human resources, which improves the chance of getting a job within your interests.
• Pursue without Quitting the Job: Working professionals can opt for leadership and managerial roles without quitting their current job for a salary hike, better job opportunities, and career growth across industries.
• Network Opportunities: Many universities give you the chance to meet alumni across industries, which can give you new career opportunities and insights. You can also change your current working field to career progress.

The online MBA dual specialization duration is 2 years. It is divided into 4 semesters, and each semester's timeline is 6 months. So, overall, it is a 24-month program. These two years will evaluate your academic learning with end-term exams and continuous assessments at the end of each semester.

The online MBA dual specialization provides the fundamental concepts of human resources, management, advertising, and branding. The online course covers subjects like market research strategy, digital marketing, consumer behaviour, brand, and performance management.

The curriculum also includes practical learning with real-world applications and practices through projects and assignments.

The subjects of this online course are as follows:

1st Year Subjects Name

2nd Year Subjects Name

Note: The subjects can vary across different universities.

The examination mode for an online MBA program is very different from the traditional one. You can take the examinations from the comfort of your home. There is no hassle to reach the exam center, which is usually allocated to a different corner of the city!

All the internal assessment things, like assignments, quizzes, etc., will be submitted online through the LMS portal. Thus, you do not need to visit the university once in this online program.

The evaluation of your marks in this degree will depend on semester-end exams and internal assessment. The weightage of these two will be in the ratio of 3:7. This means, a 30% weight of marks will be contributed by the assignments, and a 70% will be contributed by the semester-end exams in the final results.

The cost of an online dual MBA is around INR 1,50,000 - 3,00,000. You can pay it via semester with the help of UPI, netbanking, and credit/debit card.

Numerous government universities also offer this online dual management specialization, and you can complete it for INR 1,00,000. However, compared to the government colleges, the private ones provide a vast range of academic services, career support, and other facilities.

The fees of this online program are 50-60% more affordable than an on-campus program, because it does not require accommodation, labs, libraries, and transportation charges.

Students can avail a collateral-free, No-cost EMI option to reduce the financial burden on the online MBA program fee. Most online universities collaborate with a banking partner that provides no-cost EMI and hassle-free loan disbursement. It includes minimal documentation, eligibility criteria, a 100% online process, and instant disbursement to make the career-aligned course accessible with ease.

Scholarships for Online MBA

Universities offering online MBA believe money shouldn't stop someone ambitious from getting a top-notch education. Their scholarship programs are meant to make an online MBA available to worthy students from all sorts of backgrounds, whether you're the first in your family to go to grad school, a woman getting back into the workforce, or someone really trying to boost their career without having to pay full tuition.

How to Apply for a Scholarship

Applying for a scholarship is part of the main MBA online application process; you won't need to fill out a separate form or go to another website. When you're filling out your Online MBA application on the university’s official website, you'll see a spot just for scholarships. There, you can see if you're eligible, upload any needed papers, and write a brief essay about how the scholarship would help you with your studies.

The scholarship committee of the university you have applied to will then look at applications within ten business days after you send them in. If you're chosen, they might ask you for a quick phone or video chat before we let you know our final decision.

Types of Scholarships Available

There are various scholarships available for an online MBA program to recognize different kinds of achievement and financial need.

• Merit Scholarship - This is for students who've shown strong results in school or at work. For this category, universities check things like your college grades, how many years you've worked, and how you performed on the entrance test.
• Need-Based Financial Aid - If you meet the academic requirements but are having real money troubles, universities will help. They figure this out from a simple income statement and other papers you provide. This aid could be a partial fee waiver or payment plans where you don't pay interest or extra fees.
• Women in Leadership Scholarship - Meant to help more women get into top business positions. This scholarship is open to all female applicants and is based on how well you've done and a short personal essay.
• Early Bird Scholarship - If you finish your application and pay your fees in the first 30 days of a new enrollment period, you automatically get an early bird discount. You don't need to apply separately for it.

The university has a simple online MBA admission process. While the admission may vary as per the university, here are some common step-by-step guides for MBA online admission:

Step 1- Registration:

• Visit the university’s official website and click on Register/ Apply Now.
• Fill in basic details, mobile number, email, and download the brochure for your preferred course.
• Pay Registration Fee

Step 2- Application Form:

• Fill in your academic, personal, and work experience details.
• Make sure to verify your details before submitting.

Step 3- Upload Documents:

Upload scanned copies of:

• Identity Proof: Aadhar, PAN, Visa/Passport (International Students)
• Academic certificate: X, XII, and a Bachelor’s degree
• Scanned signature, photograph
• Experience or Offer Letter (Preferred by some online universities)

Step 4- Pay Program Fee:

• Pay your online MBA full program/semester-wise/annual fee
• The university allows multiple payments and No-cost EMI

Step 5- Admission Confirmation:

• After completing payment and the basic process, wait for admission confirmation.
• The student will get confirmation within 24 hours of submission via SMS and e-mail.

Step 6- Get LMS Credentials:

Students will get their LMS login credentials and ID-cards via sms and email after admission confirmation.

Documents Required for Online MBA Admission

Given below is a list of some documents required for MBA online admission in India:

Read More: MBA Admission Process Step-by-Step Complete Guide

Yes, this online MBA dual specialization is worth it. It is a mix of two major components. Organizations need professionals who can understand promoting products as well as managing workforce planning, customer growth, employees, and organizational development.

• Dual Expertise: It is the biggest advantage of pursuing this online program that, instead of learning aspects of business and management, you learn two important functions.
• Career Growth: This online program develops strategic thinking, decision-making, leadership, and communication skills. It brings leadership positions, promotions, and salary increments in the future.
• High Demand across Industries: Both of these domains are important assets to an organization and remain essential. Several industries like IT, healthcare, retail, Edtech, consulting, banking, and finance hire graduates.
• Learning of Practical Tools: Many universities include learning of practical tools in this online dual management program. Tools like Google Analytics, Ads, Hubspot, SAP HR, Zoho, Excel, Power BI, and Tableau enhance your practical and analytical thinking.

After completing this online dual MBA, you can get various career opportunities across consulting firms, multinational companies, private, and government organizations. It directly builds stability and long-term success.

Not only that, but the global opportunities are also available for professionals who have in-depth knowledge about the market, customers, and people. This online management degree is a gateway to remote, freelancing work and clears the path across the USA, UK, UAE, Singapore, and Canada.

This online dual specialization creates a strong career path, and you can secure yourself in both domains as a human resources business partner (HRBP), manager, and brand strategist.

What are the Government Opportunities after an Online MBA in Marketing and HR?

Administrative and HR skills are also needed in government organizations. After this online MBA dual specialization, you can grasp one of the government job opportunities yourself across PSUs, PSBs, policy think tanks, administrative departments, and government ministries.

From banking and finance services to consulting firms and multicorporations, all industries seek professionals with a combination of knowledge of marketing and human resources. The top recruiters who always require these professionals are Google, Amazon, Deloitte, Goldman Sachs, McKinsey & Company, and more.

The list of top private recruiters is mentioned below:

Source: Indeed

The list of top private recruiters is here that hire for talent acquisition, human resources operations, and analytics roles:

Source: Indeed