SMU Online MBA in Marketing Management

The SMU online MBA in Marketing program is tailored for working professionals and graduates who want to secure their career in sales, advertising, and related fields. Like other PG programs, the duration of this online course is 2 years, which is further divided into 4 semesters.

The UGC-DEB has accredited this online program and is recognized by educational institutions and recruiters on par with on-campus degrees. Additionally, this university is also WES-approved, making your degree eligible at a global level.

These marketing-specialized management programs ensure you get practical and theoretical exposure that makes you job-ready from day 1. It equips you with market research, consumer behavior analysis, campaign management, OOH marketing, media mix modeling (MMM), perpetual mapping, and brand management.

The course also focuses on AI and modern tools, such as Google Analytics, Advanced Excel, Surfer SEO, PebblePost, Lob, Remesh, and Yabble, to make you proficient with the essential software required in the industry.

The program is delivered in a fully online mode via an AI-powered LMS, with 24/7 access to video lectures, e-library, weekly market classes, and recorded videos. It also incorporates innovative features, such as a mind map, a 10-minute summary, and an AI professor to simplify concepts and make your program more interesting.

In terms of placement, the Sikkim Manipal University Online has an excellent record of placing more than 20,000 graduates. With this marketing-focused MBA program, you can secure an average placement package of ₹4 - 10 LPA as a marketing manager, sales manager, or PR specialist.

• This MBA Marketing Online program is delivered in a fully online mode by SMU.
• The duration of this program is 24 months, with 4 semesters of 6 months each.
• The university provides up to 30% scholarships for meritorious students, divyang, SC/ST, and alumni.
• The marketing-focused MBA course focuses on concepts of market research, consumer behavior analysis, campaign management, media mix modeling (MMM), perpetual mapping, brand management, price modeling, and OOH marketing.
• It also focused on industry-focused software and tools, including Google Analytics, Advanced Excel, Placer.AI, Linkett, PebblePost, LOB, Remesh, and Yabble.
• Its AI-powered LMS “Lumen” comes with an AI-powered professor, 24/7 Access, Mindmap, and 10-min Summary to enhance your learning experience.
• The online university also provides a personalized career roadmap, an AI-powered job platform, and 1700+ role-based skills enhancement to help match you with the best jobs.
• The online MBA marketing graduates can secure Market Research Analyst, Business Development Manager, Product Manager, PR Specialist, and Social Media Manager.

This marketing-specialized MBA program at SMU is open to national and international students. The simple eligibility criteria are:

• Any Bachelor's degree from a recognized university with a minimum of 50% marks.
• A minimum of 45% marks for reserved category applicants.
• A graduate or equivalent degree from an AIU-recognized university is a must for international students.

Who Can Apply?

1. Fresh Graduates who aspire to build their careers in marketing, sales, and related sectors without spending too much on their degree.
2. Marketing Professionals who are looking to enhance their skills in market analysis and brand management with a self-paced degree that allows them to continue their job while upskilling.
3. Career Switchers who dream of a seamless transition into the marketing sector without quitting their jobs.
4. Online BBA students who are looking to upgrade their business management, sales, negotiation, and OOH marketing skills with flexible learning platforms.

Follow the steps below for a 100% online and simple admission process.

Step 1 - Registration:

• Go to the official website of SMU Online, and click on Apply Now.
• Fill in personal, academic, and work experience details.

Step 2 - Pay Application Fee:

• Pay the application fee for the course.
• Online SMU offers multiple options: Full Course Fee, Semester Fee, or No-cost EMI.
• You can pay through NEFT, IMPS, Credit Card, UPI, or University EMI Partner.

Step 3 - Upload Document:

• Upload your official documents as mentioned:
  • 10th and 12th Marksheet/Certificate
  • Bachelor’s Degree Marksheet/ Certificate (Applicable for Master's Program Only)
  • Aadhaar Card
  • Recent Passport Size Photograph
  • Work Experience (Optional, plus point for placement drive)
• Recheck and Submit All Required Documents

Step 4 - Create ABC and DEB IDs:

• Create a 12-digit ABC (Academic Credit Bank) ID through DigiLocker to securely store, manage, and transfer academic credit seamlessly between the institute and universities.
• DEB (Distance Education Bureau) ID: Required for online and ODL (online distance learning) students to ensure they are enrolled in a UGC-approved online university.

Step 5 - Document Verification and Admission Confirmation:

Wait for document verification and admission confirmation from the university side.

Step 6 - Get access to the LMS portal and start learning:

After verification, students get their login credentials for the LMS portal and start their journey with Online Sikkim Manipal University.

SMU Online offers a No-Cost EMI option for all undergraduate and postgraduate programs. It helps students to make the online course more affordable and feel easy on the pocket:

The total credits for the Online Sikkim Manipal University’s MBA in marketing management are 102. The course is curated by marketing veterans and experienced faculty with a balance of theoretical and practical exposure, along with AI, modern tools, disciplinary, and soft skills.

This course syllabus covers the core skills of Market research, branding, consumer behavior analysis, campaign management, and marketing strategies. It also emphasizes case studies, capstone projects, virtual labs, and virtual internships to ensure you are ready for corporate settings.

The university provides a plethora of attractive scholarships for meritorious students, army personnel, and candidates from the North-East regions.

Scholarship Benefits for Eligible Students

Online Sikkim Manipal offers an AI-powered Learning Management Program (LMS) to ensure an interactive and centralized learning experience.

• Customized and Self-paced Learning Path: The AI-powered LMS evaluates your learning curve to customize a learning slot that includes video lectures, one-on-one faculty interaction, examinations, and evaluation of personal assessment activities.
• Flash Cards: The AI-powered LMS evaluates lecture materials, study resources, and support resources to convert complex topics into bite-sized flashcards.
• AI Professor: The AI professor provides a real-time solution to students’ queries according to the content and supporting resources. It provides a sustainable learning environment for online students to express themselves.
• Mind Map: It evaluates learning resources to convert them into an interactive mind map. It visualizes the concepts to improve students’ critical thinking and memory.
• Real-world Scenario-Based Learning: Its LMS uses AI to create interactive learning with real-world case studies and industry-specific scenarios.
• Track and Evaluate Your Learning Process: It automatically tracks your patterns and learning curves to a customized curriculum.
• Online Examination and Assessment: The LMS allows students to book preferred weekend slots for online examinations and practical assessments.

Sikkim Manipal Online University offers 100% online semester-based term-end exams and assessments.

• Online Proctored Exams through the University’s LMS: Sikkim Manipal Online University uses its LMS to create a proctored exam environment. LMS utilizes a webcam and a microphone to ensure a fair and hassle-free exam is conducted.
• Flexible Exam Schedule: SMU Online allows students to book preferred slots for the semester examination and assessment.

Exam and Assessment Patterns:

Post completing the online MBA in marketing at SMU, you can secure an average package of ₹ 4-10 LPA. This online university provides 100% placement assistance tailored for marketing management students, which includes interview preparation, resume building, and access to AI-powered job portals.

You can secure a high-paying job role, such as Marketing Manager, Market Research Analyst, Product Manager, PR Specialist, and Event Marketing Coordinator.

The top job roles and salaries you can secure with this online degree are given below:

Source: Payscale India

Who are the top MBA Marketing Recruiters at Sikkim Manipal University?

The Online Manipal University has partnered with more than 500 recruiters from education, entertainment, public relations, tourism, healthcare, FMCG, news, media, and advertising. The university has placed at EY, Lenskart, Flipkart, CoLive, Diageo, SBI Securities, and No-brokers.

The table below contains the top recruiters and the average package you can receive:

Source: AmbitionBox