Amity Online MBA in Marketing & Sales

The online MBA in Marketing and Sales at India’s No.1 private university, Amity, is a 2-year postgraduate program delivered entirely in a fully digital mode. This program is accredited by UGC-DEB, making it equivalent to the traditional degree.

This dual specialization equips you with skills of both the marketing and sales domains under one umbrella. Also, it provides an affordable and convenient way to build expertise and broaden career options.

This course is tailored for working professionals and graduates who want to hone skills in marketing strategies, negotiation, business communication, and creative thinking. It also incorporates marketing campaigns and real-world minor projects to help you get familiar with the latest marketing trends and exposure.

In this program, the online university provides 24/7 access to a vast library, case studies, and live & recorded lectures, which you can utilize at your convenience. Amigo, its AI-powered LMS, also helps you solve instant queries and simplify concepts for improved learning outcomes.

This Marketing and Sales specialized program is backed by personalized career assistance to help you find your dream jobs. With this prestigious degree, you can secure high-paying roles in marketing manager, sales leads, project manager, and operations head.

Here is a summary of the key details of the online Amity Online MBA in Marketing and Sales program:

Online Amity University follows simple eligibility parameters for its MBA Marketing and Sales course. The university allows both international and Indian students to take admission in this specific dual management-based PG degree.

Indian Applicant:

• Graduation degree (10+2+3) from any UGC-approved university
• With a minimum of 40% marks in the final semester
• From any stream, whether Arts, Commerce, Science, Management, or Engineering
• Basic understanding of the English language

Note: Students in their final semester/year or awaiting results can also apply to this degree program. They just need to get the final marksheet before the session starts.

International Applicants:

• Graduation or equivalent from any AIU-recognized university
• A minimum of 40% marks
• Valid NRI status or visa, passport, and ID.

Who Can Apply?

• Aspiring Marketers looking for a flexible degree to learn deep concepts of marketing strategies, campaign management, negotiation, and e-commerce.
• Fresh graduates looking for an affordable degree to get a foundation in marketing, research, consumer targeting, and ads, which is accessible from their homes.
• Entrepreneurs seek to acquire knowledge on consumer psychology, consumer behaviour, marketing research, and lead generation while managing their core business.
• Working Professionals who upgrade their domain expertise through a flexible degree in marketing without quitting their current jobs.

The Amity University Online admission process is both simple and tech-friendly. Here are the main steps for applying to any online degree at Amity Online University.

• Registration - Students need to create an account on the official Amity Online website and then complete the application form.
• Program Selection - Then students have to choose a program of interest from the list of UG courses, PG courses, Diploma Programs & Certification Programs.
• Upload Documents - After that, learners have to upload scanned copies of the documents requested in the form (class 10th & 12th mark sheets, graduation certificates for PG programs, govt. ID proof, and passport-sized photograph).
• Application Fee Payment - After document submission, learners need to pay the nominal, but non-refundable application fee via available online modes of payment (debit/credit card, UPI, net banking).
• Fee Structure and Discounts - View, decide, and select available fee payment modes.
• Verification & Result - After document submission, it gets processed for verification by the admission department of Online Amity University. Then, after verification of your documents, you’ll receive an official admission letter from the university and student ID credentials.
• Course Enrollment & Welcome Kit - Enrol in your chosen program modules and get instant access to Amity Online LMS, plus a digital welcome kit of resources and instructions. And you can start attending classes after receiving the resources.

Pursuing your online degree with Amity Online is very easy and most affordable, with flexible EMI options. At Amity University Online, instead of paying the entire course fee in one lump sum, students can choose to divide the payment into convenient monthly installments (6-24 months), making quality education accessible to everyone without any financial stress.

• Flexible Plans – Multiple EMI options are available, based on the course fee and program duration.
• Low Monthly Payments – EMIs are easier on your budget with smaller instalment amounts.
• 0% Interest Options – Amity Online has some selected banks and loan-partners that offer no-cost EMI options to students.
• Quick Approval – Amity Online has a simple and fast EMI approval process during admission. It takes no more than 24 hours to get your EMI approved.
• Multiple Loan Partner– Available through leading banks & online finance partners.

EMI Details (No-Cost) for Amity Online Courses

With 4 semesters, the Marketing and Sales dual-specialized MBA program balances both theoretical and practical aspects. The course covers core subjects in managerial economics, strategic marketing, consumer behavior analysis, brand management, marketing campaign, and Integrated Marketing Communications (IMC).

The dual program also utilizes virtual labs, case studies, and minor projects on marketing campaigns, industry-based group projects, and workshops on Salesforce, Tableau, HubSpot, Zoho CRM, and other modern tools.

Note: The subjects for the semester-III & IV fully depend on the minor and major specializations you choose between Sales and Marketing.

Various types of students may qualify to receive a scholarship of 20% at Amity University Online. This includes all Divyaang (people with special needs or disabilities) as well as military members (defence personnel) who have been employed for two or more years with an Army or Police Force, current alumni (Amity University), or those who have earned an 85 per cent or greater score on all examinations before attending Amity.

Additionally, students who play sports at either the state, national, or international level may qualify for the CHAMPS Sports Scholarship, which may provide them with a 30%-100% scholarship (depending on the level of competition), based on their accomplishments while playing the sport.

The University offers both reduced fees (discounted rate) as well as scholarship awards for eligible individuals. Students who pay their entire program fees in one payment are eligible for an 8-12% discount off the regular tuition rates, and students who pay their annual fees in advance are also eligible for a 5% discount from the tuition rate before enrollment in the program.

The scholarship funds and discounts assist students in paying for their education and making tuition fees/prices more affordable to students.

Scholarship offered by Amity Online University is as follows:

Note: Scholarship approval is subject to the verification of documents.

Amity University Online has built its own AI-LMS, Amigo, which has qualities like -

• 24/7 Digital Access - Students can log in to their LMS anytime, and they can join live lectures, replay recordings, or access study materials. Students can access their LMS from any device, including desktops, laptops, tablets, and mobile phones.
• Mobile App - Amigo’s user-friendly UI ensures seamless learning on the go, with all important features and notifications integrated.
• AI-professor:
  • Live Classes with interactive Q&A, poll sessions, and real-time faculty-student involvement.
  • Collaborative Environment - group projects, peer reviews, discussion boards, and team-based case competitions.
  • A dedicated faculty channel and mentoring sessions with your personal dedicated mentor
• Performance Tracking - If you’re worrying about monitoring activities you’re involved in. Then don’t. Because you get quiz grading, assignment feedback, attendance logs, and monitoring of your academic progress in real-time on your LMS.

All Exams are 100% online and AI-anchored. Students can appear for exams from any location, ensuring a strong internet connection and convenience.

• Exam Scheduling - Flexible examination slots (4-5 slots, every day) are available for students to book as per their own convenience.
• Assessment Mix -
  • There are two sets of exams. Mid-term and end-term exams.
  • Also, there are continuous assessments via assignments, online quizzes, group projects, and live case studies.
  • Capstone & project work (selected programs such as the MBA) carries significant credit weightage for experiential application.
• Integrity - AI-powered monitoring of exams (audio, video, screen tracking) ensures fairness and prevents malpractice during online exams.
• Accessibility - Students with disabilities or unique needs can apply for accommodations on campus during exams.

The dual MBA specializations in Marketing and Sales from Amity Online open up a broader career path in marketing, IT, operations, and associated fields. The average package you can secure with this dual degree is ₹ 5-11 LPA.

Additionally, the online university provides AI-powered Career discovery programs, which include mock interviews, skill-based workshops, and resume building.

Source: Payscale India

Top Recruiters at Amity who hire for Online MBA Marketing and Sales Students

The dual degree of online MBA in Marketing & Sales makes you capable of securing a leadership position at top global companies, such as Google, Salesforce, HubSpot, Qatar, and Flipkart.

The Online Amity also ties up with more than 450 organizations across IT, manufacturing, aviation, FMGC, banking, and e-commerce to help you find a key position in your preferred sectors.

The table below contains the top recruiters and their average package for the Amity Online MBA in Marketing & Sales:

Source: Ambition Box