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Manipal Online MBA in Digital Marketing

Jaipur4.4/5 (Total 5 Reviews)

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Updated on April 6, 2026 | by Akram Raja

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India, the world’s second-largest e-learning market after the US, is set to grow from ₹1.1 lakh crore (US$12.75 billion) in 2024 to over ₹5.29 lakh crore (US$61.25 billion) by 2035.

About Manipal Online MBA in Digital Marketing

The online MBA in Digital Marketing at MUJ is a two-year postgraduate program. Any graduate who wants to build a career in digital marketing can find an opportunity worth looking at.

The program is two years long and conducted completely in online mode. Someone who is already working and does not want to quit their job just to pursue further education can benefit from this online program. Students can easily study according to their convenience, such as from home, from a café, or literally anywhere they feel comfortable.

The course is taught by experienced faculty members of the university. Topics like business, e-marketing, entrepreneurship, and advertising & brand management are part of the curriculum. The curriculum of the programs gives learners a solid grip on both the business and digital sides of marketing.

What makes this more valuable is the advanced learning management system the university provides. Learners don’t have to worry about missing a lecture because they can access the recorded classes whenever they want. The LMS of the university has more engaging features, such as flash cards, mind maps, scenario-based learning, and a 10-minute summary to simplify contents and boost cognitive learning capabilities.

MUJ also gives students access to Coursera with 10K+ courses from top global institutions, like PMI, Goggle, and IBM, which honestly adds a lot of value to the online MBA program in digital marketing. It means learners are not just limited to university content but can explore more and keep learning beyond the classroom.

The best thing about the MUJ is that it also provides personalized placement assistance to its online learners. So once a student is done with the degree, they get lucrative job opportunities at top organizations.

Why Choose Manipal Online MBA in Digital Marketing

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Approvals of Manipal Online MBA in Digital Marketing

UGC-DEBUGC-DEB

NIRFNIRF

NAAC A+NAAC A+

AICTEAICTE

WESWES

QS World RankingsQS World Rankings

NBANBA

ACUACU

Course Highlights of Manipal Online MBA in Digital Marketing

SectionDetails
Program NameOnline Master of Business Administration (MBA)
SpecializationDigital marketing
UniversityManipal Online University
Duration24 Months (4 Semesters)
EligibilityBachelor’s degree in any discipline with 45% marks
EMINo-cost EMI Available for up to 24 months
ScholarshipUp to 20% for students in various categories
Top Job Roles Digital Marketing Manager, SEO/SEM Specialist, Content Strategy Manager, Social Media Manager
Top Job RecruitersEY, Accenture, JOGO, Lenskart
Average Placement PackageINR 5 - 9 LPA

Eligibility Criteria of Manipal Online MBA in Digital Marketing

  • Candidates must have a minimum of 3 years of graduation with 50% marks (45% for reserved categories).
  • Candidates should have a UGC-DEB-approved degree from a recognized university.

Eligibility for NRI & Foreign students

  • Students must have 3-years of bachelor’s degree with the recognition of the Association of Indian Universities.
  • Must have scored a minimum 50% in their graduation.
  • Foreign students or those who live outside India and hold NRE or PIO status need to submit required documents such as address proof, a valid visa, a PR card & passport copy as part of the application process.

Who Can Apply for MUJ Online MBA in Digital Marketing Program?

  • A working professional can easily pursue an Online Master’s in Business Administration in Digital Marketing at MUJ. It gives them the convenience of pursuing a master’s degree along with their job.
  • Recent graduates who are looking for a course that can be pursued along with a job, business, another degree, or government job preparation can find an MBA in Digital Marketing from MUJ to be a great match.
  • Business owners can pursue an MBA in Digital Marketing along with their business. The knowledge and skills they acquire in this degree will also help them in their business.

Other Specializations by Manipal Online MBA

Analytics and Data Science

Semester Fees : 45,000

Duration : 2 Years

Analytics and Data Science

EMI Facility : 7500/Month*Get Info

BFSI

Semester Fees : 45,000

Duration : 2 Years

BFSI

EMI Facility : 7500/Month*

Finance Management

Semester Fees : 45,000

Duration : 2 Years

Finance Management

EMI Facility : 7500/Month*Get Info

HR Management

Semester Fees : 45,000

Duration : 2 Years

HR Management

EMI Facility : 7500/Month*Get Info

View All 12 Courses

Admission Process of Manipal Online MBA in Digital Marketing

The Manipal University offers direct admission for its UG and PG programs for the January and July sessions. Go to the official website, and click on Apply Now!

Students need to follow the steps below for a 100% online, secure and simple admission process:

Step 1- Register and Download Brochure:

  • Fill in personal, academic, and work experience details.
  • After filling in basic details, choose your preferred course.

Step 2- Pay Application Fee:

  • Pay the application fee for the course.
  • The university offers multiple options: Full Course Fee, Semester Fee, or No-cost EMI.
  • Payment of the semester 1 fee is mandatory for securing your spot
  • You can pay through NEFT, IMPS, Credit Card, UPI, or University EMI Partner.

Step 3- Upload Document:

  • Upload your official documents as mentioned:
    • 10th and 12th Marksheet/Certificate
    • Bachelor’s Degree Marksheet/ Certificate (*Applicable for Master's Program Only)
    • Aadhar
    • Recent Passport Size Photo
    • Work Experience (*Optional plus point for placement drive)
  • Recheck and Submit All Required Documents

Step 4- Document Verification and Admission Confirmation:

Wait for document verification and admission confirmation from the university side.

admission process

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EMI & Financial Support of Manipal Online MBA

Online Manipal University offers a No-Cost EMI option for all undergraduate and postgraduate courses. It helps students to make the online course more affordable and feel easy on the bank:

CoursesNo Cost EMI (Per Month)EMI DurationFull Fees
Analytics and Data Science 7,50024 Months 1,80,000
BFSI 7,50024 Months 1,80,000
Digital Marketing 7,50024 Months 1,80,000
Finance Management 7,50024 Months 1,80,000
HR Management 7,50024 Months 1,80,000
Information System Management 7,50024 Months 1,80,000
International Business Management 7,50024 Months 1,80,000
IT and FinTech 7,50024 Months 1,80,000
Marketing Management 7,50024 Months 1,80,000
Operations Management 7,50024 Months 1,80,000
Project Management 7,50024 Months 1,80,000
Retail Management 7,50024 Months 1,80,000
Supply Chain Management 7,50024 Months 1,80,000

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Syllabus & Curriculum of Manipal Online MBA in Digital Marketing

The curriculum of the course is designed by industry experts according to industry needs. The main feature of MUJ is its skills-based syllabus for the MBA in Digital Marketing. It helps students build a strong foundation in the field of digital marketing, from mastering SEO, SEM, and content strategy to gaining hands-on proficiency in data analytics, social media marketing, and performance campaign management.

Manipal Online MBA in Digital Marketing Syllabus

Semester 1Semester 2
  • Entrepreneurial Practice
  • Business Communication (WAC)
  • Managerial Economics
  • Financial Accounting
  • Data Visualisation (Excel/Tableau)
  • Organizational Behaviour
  • Marketing Management
  • Business Research Methods (R/Python)
  • Operation Management
  • Human Resource Management
  • Management Accounting
  • Financial Management
  • Legal Aspects of Business
  • Business Communication (VAC)
Semester 3Semester 4
  • Strategic Management
  • Term Paper
  • 4 modules as per chosen elective

Electives/Specializations subjects

  • Introduction to Digital Marketing
  • New Media and Social Media Spectrum
  • Media Laws and Ethics
  • IT in Business
  • International Business Management
  • Project
  • 4 modules as per chosen elective

Electives/Specializations subjects

  • Media Planning and Economics
  • Entrepreneurship and Digital Marketing
  • E-Marketing
  • Advertising and Brand Management

Scholarships of Manipal Online MBA in Digital Marketing

The Manipal Online offers an early-bird scholarship of up to 20% on their industry-oriented MBA courses. The limited-timed scholarship applies to meritorious students and individuals from reserved categories, armed personnel, government employees, and MUJ alumni.

With this financial support, its Online MBA students can upskill without stressing out over the tuition fee.

Exclusive offer for Eligible Indian Students

Scholarship categoryScholarship discountEligibility criteria
Divyaang (For persons with disabilities)20%Divyaang certificate
Defence personnel20%Personnel / Service / IC number
Alumni of MUJ Online20%PG alumni of Manipal University Online
Government employees10%Identity card
Merit (80% & above in 12th or UG degree)10%Mark sheet
Other ConcessionsDiscountEligibility Criteria
Fee concession15%Upfront payment of full, Annual, and Semester program fee for MBA
10%on Annual Payment

Exclusive offer for Foreign Students

Scholarship categoryScholarship discountEligibility Criteria
Alumni of MUJ20%PG alumni of Manipal Online Jaipur
Other Fee concession15%Upfront payment of Full, Annual, and Semester program

LMS & Study Materials of Manipal Online MBA in Digital Marketing

Online Manipal University offers an AI-powered Learning Management Program (LMS) to ensure an interactive and centralized learning experience.

  • Customized and Self-paced Learning Path: The AI-powered LMS evaluates your learning curves to customize a slot for video lecture, 1v1 faculty interaction, exam, and assessment.
  • Flash Cards: The AI-powered LMS evaluates lecture, study materials, and support resources to convert complex topics into bite-sized flashcards.
  • AI Professor: The AI professor provides a real-time solution to students’ queries according to the content and supporting resources. It provides a sustainable learning environment for online students to express themselves.
  • Mind Map: It evaluates learning resources to convert them into an interactive mind map. It visualizes the concepts to improve students’ critical thinking and memory.
  • Real-world Scenario-Based Learning: Online Manipal University’s LMS uses AI to create interactive learning with real-world case studies and industry-specific scenarios.
  • Track and Evaluate Your Learning Process: It automatically tracks your patterns and learning curves to a customized curriculum.
  • Online Examination and Assessment: The LMS allows students to book preferred weekend slots for online examinations and practical assessments.

Examination Pattern of Manipal Online MBA in Digital Marketing

Manipal Online University offers 100% online semester-based term-end exams and assessments. The university’s LMS utilizes a webcam and a microphone to ensure a fair and hassle-free exam conduct.

MUJ can provide regular updates on assessments and online examinations in the newsletter and LMS portal. Students can also book their preferred exam slot as per their convenience, download the e-admit card, and attend proctored exams from anywhere.

The mid-term and continuous assessment includes viva, case studies, and real-world projects covering a weightage of 30%, while the semester-end examination covers 70% the total marks, and contains MCQ and objectives.

Sample Certificate of Manipal University Online

The Online Manipal University, Jaipur (MUJ), certifies students with a prestigious degree that is widely accepted by top global employers. It indicates:

  • NAAC A+ certified for par academic excellence.
  • Competitive edge with a practical and in-depth theoretical edge.
  • WES is certified for global recognition.

Faculty

Career & Job Offers after Manipal Online MBA in Digital Marketing

This program opens up a wide range of career opportunities across booming industries like e-commerce, retail, media & entertainment, fintech, and ed-tech. The program combines an advanced, industry-relevant Digital Marketing curriculum with dedicated placement assistance services. The placental assistance services of the university help students to get their dream job with perfect interview preparation.

Job RoleApprox. average package (₹ LPA)
SEO/SEM Specialist₹2.5-12 LPA
PPC Strategist₹3 - 14 LPA
Digital Marketing Manager₹3.3 - 25 LPA
Email Marketing Specialist₹4 - 10 LPA
E-commerce Manager₹5 - 16 LPA
Performance Analyst₹5 - 15 LPA
Content Strategy Manager₹5 - 20 LPA
Social Media Manager₹6.1 - 13 LPA
Digital Brand Manager₹8 - 18 LPA

Source: Ambition Box

Top recruiters at Manipal who hire for Online MBA in Digital Marketing Students:

Online Manipal University not only delivers knowledge and skills, but it also guides students to choose their ideal career. MUJ has a partnership with 500+ global companies and a proven record of career transition for 160K alumni.

Top RecruitersAverage Salary
CoLive₹3.7 - 4.1 LPA
Accenture₹5.2 - 6.2 LPA
JOGO Health₹6.7 - 7.9 LPA
Goldman Sachs₹6.9 - 13 LPA
Ernst & Young₹8.9 - 9.8 LPA
Rippling₹8.9 - 9.8 LPA
CarDekho Group₹10.7 - 11.8 LPA
Allstate₹15.4 - 17 LPA
LTIMindtree₹15 - 19.8 LPA

Source: Ambitionbox

Reviews

4.4/5 (Total 5 Reviews)

5 Star
4 Star
3 Star
2 Star
1 Star
S

Shikha Singh

5.0

The online program is flexible, and customer support is excellent. My mentor supports me at every stage of the online MBA program


R

Rohit Mehra.

4.0

The Course helps me gain professional skills that boost my skills and confidence


R

Ritika Singh

5.0

The LMS is interactive, especially the Epic U platform. My learning never feels boring.


All Reviews

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