LPU Online MBA in Marketing Management

The Online MBA in Marketing Management of Lovely Professional University is a career-oriented program that helps you to learn different skills related to marketing.

This is a two-year UGC-DEB-approved program that will help you to develop the necessary skills. This program is conducted online using a user-friendly learning platform where you can join live classes or even watch recorded classes.

Some of the topics taught in this program include consumer behaviour, digital marketing, brand management, sales management, and many more. You will get the opportunity to learn about all the ways that companies can use to promote their goods and services.

In addition, there are skills such as communication skills, market research skills, and creative skills that are taught in this MBA program. As it is conducted entirely online, it will be possible for you to do the program while still continuing your job.

Some of the career paths that graduates of this MBA program will find are sales, digital marketing, and brand management.

The following are the eligibility criteria for the Lovely Professional University online MBA in Marketing Management:

• You should have a bachelor's degree from a recognised university in any field.
• If you have completed CA/CS/CMA, then you are also eligible
• In this program, there is no age limit, and there is no entrance exam is conducted.

Who Can Apply?

• Fresh Graduates: Graduates who have recently completed their graduation from a recognised university and want to study marketing management can join this online program.
• Working professional: Graduates who have completed their bachelor's degree and are doing their jobs but want to study in marketing can join this online program without leaving their jobs.
• Entrepreneurs: If you have your own business and want to understand the marketing strategy, customer behaviour, and branding, then you can apply for this online program.

The navigation of the LPU Online admission process is both interesting and tech-friendly.

Now, here are the major steps for applying to its online degrees:

Online Registration

• First, create an account on the official LPU Online admission page.
• Choose your interest in the program from the list of UG, PG & Diploma programs.
• Pay the initial registration fee.

Online Application Form

• Visit the LPU online login page
• Fill out the admission application form, including personal, contact information, and academic details.
• Students can use various modes (debit/credit card, UPI, net banking) for LPU Online fee payment.
• You can also choose the No-cost EMI option to make the course more affordable.
• Upload scanned copies of documents asked in the form (academic certificates, government ID proof, and passport-sized photograph).

Verification & Result

• After the submission of your documents, it gets processed for further verification.
• Upon verification of your documents, you’ll receive an official admission letter from the university and student ID credentials.

Course Enrollment & LMS Activation

Get instant access to LMS LPU Online, plus a digital welcome kit of resources and instructions via registered email or mobile number.

Pursuing your online degree from Lovely Professional University Online is easier and more affordable with flexible EMI options.

Instead of paying the entire course fee in one go, students can choose to divide the payment into convenient monthly instalments, making quality education accessible for everyone without any financial stress.

• Flexible Plans – Multiple EMI options are available based on the course fee and duration.
• Low Monthly Payments – EMIs are easier on your budget with smaller instalment amounts.
• 0% Interest Options – Selected banks and loan-partners that offer no-cost EMI options.
• Quick Approval – A simple and fast EMI approval process during admission. It takes no more than 24 hours to get your EMI approved.
• Wide Bank & Partner Support – Available through leading banks & online finance partners.

Key Highlights of EMI Facility

This program is a 2-year postgraduate program that is divided into 4 semesters. This program focuses on digital marketing, brand management, consumer behaviour, and sales strategies.

It combines management core fundamentals with the specialisation in subjects such as integrated marketing communication and service marketing, which will prepare you for positions like brand strategist, digital marketing, or marketing manager.

The Online LPU offers one of the best online scholarship schemes to reduce the financial burden on students looking for a flexible and affordable industry-aligned UG and PG course. The scholarship scheme is as follows:

• 20% Student Grant: A limited-time scholarship of up to 20% on all online UG and PG courses tailored for early birds, meritorious students, and reserved categories.
• Extra 10% waiver: Students can avail an extra discount on their professional degree by making a one-time payment of their full program fee.
• Jai Jawan Scholarship: LPU offers a special scholarship program in tribute to Indian superheroes. Active defence personnel of the Indian Armed Forces (Army, Navy, Air Force), or paramilitary forces, can avail a 100% scholarship on online UG and PG programs at LPU.

Lovely Professional University Online is the owner of a state-of-the-art Learning Management System (LMS).

• 24/7 Digital Access - Students can log in to their learning management system (LMS) anytime, and they can join live lectures, replay recordings, or access study materials. Learners can access their LMS via any device, including desktops, laptops, tablets, and mobile phones.
• Mobile App - LPU Online has a user-friendly mobile application that ensures seamless learning on the go, with all important features and notifications integrated.
• Classroom Features -
  • Live Classes with interactive Q&A, poll sessions, and real-time faculty-student involvement.
  • Recorded lectures are also available for the flexibility of learners.
  • Collaborative Environment - group projects, peer reviews, discussion boards, and team-based case competitions.
• Study Resources - Students get access to an integrated e-library with articles from multiple scholars, e-books, expert podcasts, industry journals, and case studies.
• Doubt Clearing & Mentoring - Get regular virtual office hours, dedicated faculty mail & other communication systems, and mentoring sessions with your mentor cohort-wise.
• Performance Tracking - If you’re worrying about monitoring activities you’re involved in. Then don’t. Because you get quiz grading, assignment feedback, attendance logs, and monitoring of your academic progress in real-time.
• Assessment Portal - Learners get a completely secure, AI-proctored exam module, which is embedded directly in your LMS for a one-click exam environment.

Note: LPU provides a simple and hassle-free LMS. However, in case you find it difficult to navigate, check out the LMS Help Manual PDF for a better hands-on experience.

The LPU Online follows a 100% proctered mode through regular assessments and semester-end examinations to evulated progress of students. The exam pattern of this university is as follows:

• Exam Mode - Exams are 100% online and AI-regulated. Students can appear for exams from any location, ensuring a strong internet connection, convenience, and safety of their own.
• Exam Scheduling - Flexible examination slots (2 slots, every day) are available for students to book as per their own convenience.
• Assessment Mix -
  • There are two sets of exams. Mid-term and end-term exams.
  • Also, there are continuous assessments via assignments, online quizzes, group projects, and live case studies.
  • Capstone or internship/project work (in select programs such as the MBA) carries significant credit weightage for experiential application.
• Integrity - AI-powered monitoring (audio, video, screen tracking) ensures fairness and prevents malpractice during online exams.
• Accessibility - Students with disabilities or unique needs can apply for reasonable accommodations on campus during exams.

After completing this program, you can get many job opportunities in different fields. Almost every company nowadays needs marketing to introduce their company, and they need skilled graduates.

You can get roles like digital marketing executive, marketing executive, brand manager, sales manager, market research analyst, social media manager, and many more.

This university supports the graduates in many ways, such as resume building, communication skills, and interviews, which will boost your confidence.

Source: ambitionbox

Top recruiters at LPU who hire for Online MBA in Marketing Management Students:

Lovely Professional University provides placement assistance for graduates who are pursuing this program. Some of the top recruiters are LIC, Kotak Bank, Amazon, Paytm, Royal Bank of Scotland, and many more.

The placement assistance is designed for online learners and provides opportunities for positions such as brand executive, sales manager, marketing manager, digital marketing specialist, and many more.

The average salary provided after completing is between INR 3 LPA and INR 18 LPA.

Source: ambitionbox