DY Patil Online MBA in Marketing Management

The online MBA in Marketing is a 2-year postgraduate program from DY Patil University. This course is accredited by UGC-DEB and has equal value as traditional MBA programs. The online university also holds NAAC A++ certification for providing an industry-grade curriculum.

This course is delivered in a fully online mode via an advanced LMS that provides 24/7 access to video lectures, e-books, and webinars. Its LMS also comes with innovative features, such as content summary and real-time assistance to simplify marketing concepts and upgrade your cognitive skills.

This marketing-specialized PG management degree program helps you acquire key skills of consumer behaviour analysis, brand management, marketing research, storytelling, data analysis, sales, and negotiation.

To improve your ROI, this course is backed by free access to 10,000+ professional certifications on generative AI, market analysis, strategy, and distributive marketing. It also provides a workshop on 25+ premium AI tools, including Notebook LLM, Jasper, Copy.ai, Grammarly, Canva, ChatGPT, Jira, and IBM Watson, to ensure you are well-equipped for future market demand.

DPU’s CDOE vertical also provides a personalized placement assistant for its online MBA marketing students. You will get access to ATS-resume building workshops, skill enhancement programs, and virtual jobs fairs to boost your chances of securing a high-paying job.

• Free edX Premium: Access 1000+ professional certifications and courses from Harvard, MIT, Cambridge University, and Columbia University.
• ESD Training: Build real-world skills with ESD training, global exposure, and mentorship from top training institutions and leading companies.
• Get up to ₹10,000/- Scholarship: Avail an attractive scholarship of up to ₹10,000/- on a one-time payment for professional degree courses.

• The online DPU MBA in Marketing is a 2-year PG program, split into 4 semesters.
• UGC-DEB has accredited this online MBA program, and carries validation for job and higher studies, and job opportunities.
• This program is also validated by WES, making it recognizable for securing a job at a global level.
• The online university offers a scholarship of ₹10,000 for MBA students who choose the one-time payment for this program.
• The DPU CDOE has ties with banking and non-banking bodies to provide flexible, no-cost on this PG course.
• MBA marketing focuses on the core skills of storytelling, data analysis, strategic thinking, brand management, growth marketing, marketing research, sales, consumer behaviour analysis, and negotiation.
• It also provides hands-on experience on Power BI, Semrush, Brand Watch, Advanced Excel, GA4, Google Analytics, Hubspot, Odoo, SQL, AI Ethics, and Salesforce
• The program makes students capable of securing positions as marketing research analysts, sales managers, business development managers, project managers, product managers, and strategists.
• Students can secure a lucrative position in TCS, Tracxn, MRF, EY, Birlasoft, Exa Tech, Calance, WeVios, and NoBroker with this industry-relevant degree.

• A minimum of a graduation degree from any UGC-DEB-accredited institution
• With a minimum of 50% marks, while 45% in the reserved category.
• For international students, a graduation degree from an AIU-recognized institution is a must.

Who Can Apply:

1. Marketing Professionals who are seeking to upgrade their sales, negotiation, and research skills with a degree that allows them a study and work balance.
2. Fresh Graduates who want to acquire an industry-relevant, flexible, and affordable degree to start their professional marketing journey.
3. Career Switchers who want to transition to the lucrative marketing field with an industry-led program that helps them hone in-depth associate skills while continuing their current jobs.
4. Online BBA Graduates who want to continue their self-paced learning convenience while upgrading their marketing and management skills.

Online DPU offers direct admission for its UG and PG programs. You can follow the steps below for a seamless admission procedure:

Step 1: Learner Authentication:

• Go to the official login page, and click on Apply Now
• Fill in your basic details (Name, Mobile, and email)
• Enter your unique DEB-ID
• Verify Mobile and Email using OTP
• Upload scanned Aadhar copy (make sure it's compressed, and follow the format preferred by the university)

Step 2: Online Admission Form:

• Fill in personal, academic, and work experience details
• Upload required documents, like photo, signature, education certification, and work experience* (for MBA and MCA)
• Pay the online program fee
• Multiple payment options: Full Course Fee, Semester Fee, or No-cost EMI
• Verify the details and submit the application form.

Step 3: Admission Confirmation from DPU Online:

• Document verification
• Upon verification, get a fee receipt
• Receive LMS login credentials at your registered email and mobile number

DPU Online offers exclusive scholarships and a No-cost EMI option for its BBA, MBA, and MCA programs to make the course affordable.

The EMI details for each course are given below:

The course is curated with a focus on advancing your all-around marketing skills, which include core, soft, interdisciplinary skills, AI, case studies, and familiarity with modern industry-focused software.

It covers core subjects, which include strategic management, business policy, business communication, consumer psychology, sales, and distribution management. Its LMS also comes with in-built virtual labs that provide hands-on workshops on modern industry tools and software, like GA4, Advanced Excel, HubSpot, Odoo, and Salesforce.

The semester-wise breakdown of the DPU’s Online MBA Marketing is:

The Online DPU offers an attractive scholarship for all of its online courses. Students can leverage the limited-period scholarship option to make the career-led online courses feel lighter on their pockets.

The scholarship options for the following online courses:

• Online UG courses (BBA): Up to *₹5,000/-
• Online PG courses (MCA, MBA): Up to ₹10,000/-

Note: To avail the limited-period scholarship offer, the student must choose the one-time payment (OTP) option or pay in two transactions within 15 days.

Online DPU offers an AI-powered Learning Management System (LMS) to provide an innovative and interactive learning experience.

• Flexible Learning Path: AI-powered LMS allows learners to study at their own pace and schedule. All the learning materials related to the online programs are available here so that you can study anytime without leaving your job.
• Content Summary and Assistance: AI-gennie integrated tools and cloud-based service summarize lectures, e-books, and case-studies to simplify learning.
• Industry-relevant Learning: It creates interactive learning with real-world case studies and industry-relevant content.
• Expert-led Webinar: Dr D.Y. Patil University Online also provides a weekly webinar by industry experts.
• Online Examination and Assessment: Learners can select the preferred exam slot and practical assessment dates as per their schedule.

DPU offers online semester-based term-end exams and assessments. The online exam and continuous assessment follow the pattern given below:

Exam and Assessment Patterns:

Its dedicated LMS uses AI, digital tools, a webcam, and a microphone to conduct proctored online exams, creating a secure environment and avoiding malpractice. Additionally, the university also allowed students to book examination dates for the term-end examination within the given time slot.

This specialized online MBA in Marketing degree program DPU helps you secure high-growth potential job profiles of marketing manager, research analyst, regional sales manager, and brand strategist.

The average package of the aspiring marketing professional, as you can grasp, is ₹ 4-12 LPA, as a fresher. Also, if you have prior work experience, regardless of any field, it helps you get up to a 60% salary hike on your current CTC.

Source: Payscale India

Top Recruiters at DY Patil who hire for Online MBA in Human Resource Management Students

DPU Online has also signed alliances with more than 300 global companies to provide a direct recruitment channel for its MBA marketing graduates. With the core marketing skills and career advancement support, you can secure leadership and management-specific roles in BFSI, entertainment, news, marketing, e-commerce, telecommunication, consulting, IT, and manufacturing sectors.

The top companies that hire DPU’s online marketing graduates are:

Source: Ambition Box