Yash Rastogi

As an MCA postgraduate planned to pursue the development path, but what started as a content trial became a passion for the career ahead. Been doing content for 2 years, but developed an interest in making an educational impact. 

Later on, assisted in the branding part for various brands through storytelling & scripting. Made masses aware of the non-profit initiatives of Lenovo, IBM, Abbott, etc., through my content campaigns. Helped teams with content research.

Saw the market gap for the informative content of big brands and tried to fill it up through my creativity. Currently working as an edtech writer for content that both ranks and helps others. Working part-time as a language instructor for foreign students, for the love of language.

Have been able to deliver great results in past campaigns, blogs, and posts in edtech. My writing helps break down jobs, rankings, etc., based on content in a user-digestible form. Have written on topics like IIMs, IITs & AIIMS, ranking at the top of the search results. Skilled in copywriting, web content editing, on-page SEO, blogging, and academic writing. Have also contributed to government platforms like IASC SSC (NSDC) for their edtech blogs.

Started as a freelance content writer & blogger, used to proofread and edit books for writers before publishing in my college days.  As a creative person have contributed to the scripts for an animated series for kids.

Content should inform in an instructive way, not only for the promotional goals.